NANCY ZOU

Hello! I’m a UX/UI designer based in Vancouver, BC!  I’m passionate about how game mechanics can enhance and influence user experience, even outside of the gaming industry!

 NANCY ZOU

Hello! I’m a UX/UI designer based in Vancouver, BC!  I’m passionate about how game mechanics can enhance and influence user experience, even outside of the gaming industry!

beat my blob ECOPICA computer shop concept art Harbin Ice festival Bus Poster SPOT cover photo 3D rendered shop named good boys catch me if you can board game concept art lyric booklet typography ECOPICA start menu Poster for ECU catch me if you can board game concept art
beat my blob ECOPICA computer shop concept art Harbin Ice festival Bus Poster SPOT cover photo 3D rendered shop named good boys catch me if you can board game concept art lyric booklet typography ECOPICA start menu Poster for ECU catch me if you can board game concept art
Catch Me if you can cover work ECOPICA facefight Cover web design narratic harbin ice festival harbin ice festival harbin ice festival ECOPICA Space ECOPICA city concept art lyric booklet portfolio workshop blk portfolio workshop green portfolio workshop purple 3D model rendered love potion ECOPICA development concept art My neighbourhood rewards 2KIATC Face Fight Spark AR Music Game Screenshot storybot screen catch me if you can board game
Catch Me if you can cover work ECOPICA facefight Cover web design narratic harbin ice festival harbin ice festival harbin ice festival ECOPICA Space ECOPICA city concept art lyric booklet portfolio workshop blk portfolio workshop green portfolio workshop purple 3D model rendered love potion ECOPICA development concept art My neighbourhood rewards 2KIATC Face Fight Spark AR Music Game Screenshot storybot screen catch me if you can board game

 CASE STUDIES 

Delivering Hard to Digest
topics through video games

ECOPICA ◦ 2022-2023

Ecopica is an ecopunk inspired exploration video game focused on a speculative future approached narrative. The story follows the protagonist, a washed up detective named buddy, as they’re set out to explore and discover secrets about the seemingly abandoned city of New Hudsonia.

Ecopica relies on a progressing narrative, one that grows alongside the player and interacting with the environment to solve puzzles and advance your way through the game.

 

 GAME DESIGN e UNITY e
 SPECULATIVE DESIGN e
 PUZZLE EXPLORATION 

How to co-create with AI machine LEARNING, can “computers” be creative?

STORYBOT ◦ MAR2022

Story bot is designed to be an opensource website that promotes creativity and writing online. This project was focused on user research and how users interact with machine learning. How do users guide and and write along side AI?

 

CHECK OUT THE CLICKABLE PROTOTYPE

 

 AI   MACHINE LEARNING  
 NARRATIVE   Co-CREATION  
 USER RESEARCH 

USING AR COMPANIONS TO MAINTAIN BEHAVIOR & FORM HABITS

SPOT ◦ 2021-2022

SPOT utilizes augmented reality and gameful design strategies to assist users in maintaining behaviors and forming habits. Acting as a companion app, SPOT aims to build a community and motivate people to reconsider discarding items.

 

 Behavior & Habits e Spark AR e
 Mobile DESIGN e

 

 GRAPHIC DESIGN 

HARBIN ICE FESTIVAL RE-BRAND

MAR 2023 - APR 2023

The Harbin ice festival is the world’s largest ice & snow festival. They offer winter experiences you can’t find anywhere else. While conventionally targeting a diverse audience, with a particular emphasis on tourists and children, I propose an innovative approach that embraces contemporary trends, infusing the essence of icy textures and sensations. This rendition of the festival’s branding would involve blending typographic systems from multiple languages, such as simplified Chinese and English.

HARBIN ICE FESTIVAL RE-BRAND

MAR 2023 - APR 2023

The Harbin ice festival is the world’s largest ice & snow festival. They offer winter experiences you can’t find anywhere else. While conventionally targeting a diverse audience, with a particular emphasis on tourists and children, I propose an innovative approach that embraces contemporary trends, infusing the essence of icy textures and sensations. This rendition of the festival’s branding would involve blending typographic systems from multiple languages, such as simplified Chinese and English.

EMILY CARR INTERNATIONAL RECRUITMENT BANNERS

NOV 2023

This project entailed a commission from the Emily Carr University of Art + Design’s administration to create banners that showcase the institution and its exceptional programs. The primary objective was to achieve a seamless integration of the banners with the existing school branding, while concurrently captivating the attention of students-to-be.

EMILY CARR INTERNATIONAL RECRUITMENT BANNERS

NOV 2023

This project entailed a commission from the Emily Carr University of Art + Design’s administration to create banners that showcase the institution and its exceptional programs. The primary objective was to achieve a seamless integration of the banners with the existing school branding, while concurrently captivating the attention of students-to-be.

 WEB DESIGN 

NARRATIC LABS
DESIGN CONSULTATION

https://narraticlabs.com/  

Narratic Labs was founded to provide usability expertise to companies without in-house UX teams. We bring you new perspectives and new ideas to enhance the work of all of the teams across your organization. Our company strives to be as diverse and inclusive as possible, and our team members bring a broad range of expertise and experience to the table.

NARRATIC LABS
DESIGN CONSULTATION

https://narraticlabs.com/  

Narratic Labs was founded to provide usability expertise to companies without in-house UX teams. We bring you new perspectives and new ideas to enhance the work of all of the teams across your organization. Our company strives to be as diverse and inclusive as possible, and our team members bring a broad range of expertise and experience to the table.

NARRATIC LABS
DESIGN CONSULTATION

https://narraticlabs.com/  

Narratic Labs was founded to provide usability expertise to companies without in-house UX teams. We bring you new perspectives and new ideas to enhance the work of all of the teams across your organization. Our company strives to be as diverse and inclusive as possible, and our team members bring a broad range of expertise and experience to the table.

 

INVERTED NEM

GAME STUDIO

https://invertednem.com/

‘Inverted NEM’ (Nancy, Esther, Marlowe) is an independent game studio based in Vancouver, we are a team of artists and designers who love video games. In our work, we intend to be able to expand upon this concept of “playful design” and explore what it means to create engaging design within a community. We are heavily inspired by 2d art and design and find inspiration in personal stylization, with a love for eco-punk and solar futurism.

 3D Modelling 

MODELLED USING MODO

Thanks for visiting!